Founder profile

Founder and Creative Director Anna Goodman Herrick (they/them) is an author, interdisciplinary artist, and activist. In June 2026, Newsweek featured Anna as a leader in LGBTQ2IA+ advocacy and representation. Anna was a guest speaker at West Hollywood Pride Dyke March 2026 and a 2025 Los Angeles Commissioned Artist, creating work honoring Californian Women who Shifted Culture. Medical News Today featured Anna’s book of poetry, A Speaker is a Wilderness for its contributions to mental health.

Anna’s work has been featured at the Emily Dickinson Museum; Patagonia’s Earth Day; at the El Paso border with One Billion Rising, curated by V (fka Eve Ensler); Radio Bloomsday (with Alec Baldwin and Stephen Colbert); the Alena Museum; at NEARCON in Lisbon, Portugal; and in galleries, museums, and media worldwide.

Creating impactful content for television, brands, and social change, Anna has created for MTV, VH1, Oprah Winfrey Network, Sundance Channel, ABC Family, Sony, and Teen Vogue.).